Imagine if you see the option of putting down a donation of $100 to your favorite charity cause to actually contribute 2-5x of that amount. So by donating $100 you are essentially donating $200-500 to the charity. Doesn't that sound more compelling to you than a standard $100 donation? Won't you be more inclined to click on that "Donate" button ?
Is this possible? Yes it is, by changing the old and outdated donation gathering system design we can easily motivate people to donate more.
I propose we should have two types of donations: 1. Matching Donation Pledge. 2. Standard Donation
- Matching Donation Pledge - As a user I can pledge a donation match of $100 (max) to a charity. This is not a direct debit from my account, but rather a temporary hold. Once someone does a standard donation of $100 to the charity my $100 will be deducted from my bank and a donation will finally be made from my account.
- Standard Donation - As a user I can choose to donate $100 to a charity. If there has already been (1 or more) matching donation pledges to the same charity for the same cause, I may be able to increment my donation to $100 * Y (Y being the number of similar pledges). When I go on the donation page, I see something like - "Donate $200 by giving $100"
The whole point of this system design is to encourage people to donate more. It may work since the users see a higher than normal impact.
This idea is not new, it is already implemented in several large corporations and has worked wonders in gathering large donations.
Would EA be interested in implementing an experiment to see if such a donation design works? If yes, I wouldn't mind guiding you to do so.