I recently created the first EA group in Romania and about 3 months ago I applied for a grant from EAIF to work full-time on community building. I got rejected and it was hard to get feedback but after a few email exchanges and a lot of conversations at EAG London, EAGx Prague, and online, I left with the following takeaways:
- I should develop a more solid track-record.
- Instead of a generic community building plan, I should find out what comparative advantage my group has and focus on that.
- I should share my plans with the community and ask for feedback.
With that in mind, I rewrote my application and decided to post my plans here. As far as track record is concerned, I have been running the EA Romania group since September 2020, but I couldn’t accomplish much in the first year because of my job and the pandemic. In the past 3 months, however, I have focused more on EA and here’s what I have accomplished so far:
- 205 members in our Facebook group
- 205 likes on our Facebook page
- 54 followers on Instagram
- 8 meetups with 10-15 participants each
- Approximately 20 active members (who come to the meetup regularly)
- 4 applications for the Virtual Intro Program
- 1 application for the In-depth Program
- 1 participant (me) at EAG London 2022
- 4 participants at EAGx Prague 2022
- 1 applicant (me) for volunteering at EAGx Berlin 2022
It is still not much of a track record, but it's better than what I had in my previous application.
Here's the one sentence description of my project:
6-month salary + budget for web design and social media management in order to create an NGO and promote EA in Romania.
And here's the brief summary:
The project consists in creating an “Effective Altruism Romania” NGO in order to promote the EA philosophy in the country with a particular focus on fundraising and tech outreach. We believe community building and value change in general are important and can have a large multiplier effect in most regions. However, there might be a comparative advantage in focusing on fundraising and tech outreach in Romania for two reasons. First, even though Romania is not a high income country, companies here can donate 20% of their profit taxes to local NGOs, while employees can donate 3.5% of their income taxes. This means that if we could convince the top 3 tech companies in Bucharest to donate 3% of their donation budgets to us (at no cost to themselves), this would be enough to entirely cover the costs of this grant. Second, as a developer I am well connected in the tech sector and it would be relatively easy for me to attract human capital to EA tech projects and research positions.
The full budget I asked for was $34,185.00 (6mo salary + website/design), but I have specified that I am open to work with less, with a lower salary or part-time. For more details about the goals, strategy, and my overall background, you can read/skim through the full application here (feel free to add comments).
Do you have any thoughts? I am a bit unsure about who to include in the "references" section. I have included Catherine Low from CEA and Manuel Allgaier from EA Berlin, who reviewed my first application before I submitted it. Any tips about who else I should include, or perhaps some other people I should talk to before submitting the new application?
My hypothesis is that focusing on donations is a good strategy in Romania because of the tax incentives I mentioned. Because this is a new project, I am approaching everything experimentally. The plan is to test my hypothesis by estimating how many hours per week I spend on activities related to fundraising, and then measuring how much money I raised in the end of those six months. If the amount of money per unit of effort seems too small, then I will conclude that my hypothesis was wrong. If the amount is decent, then I will conclude that it was right. Of course, it's hard to put a number on what "decent" is in advance. It's also worth noting that I expect this effort to be cumulative: if during year 1 I make effort E1 and money M1, I would expect to have M1 again in year 2 without all that effort because once we make it to the list of NGOs a company contributes to, it's easy to stay there. Therefore, even a modest return in the end of 6 months can be enough encouragement to continue the experiment.
The only case I can make in favor of this hypothesis a priori is to say that the people in my company have experience both raising funds and offering them and that they estimated that I could easily raise $5-10k in my first year. And I think their estimate is plausible because I think I could easily find 10 members in our community who can convince their companies to donate $1k per year to us. Then as the community grows we should develop relationships with people in more companies, perhaps bigger ones that can donate larger sums, especially if we focus on tech outreach.
This is another reason why I think these 2 goals are actually interconnected: the activities involved in achieving one goal are also helpful in achieving the other. In some way, if I pursue only the tech goal, I feel I will be wasting opportunities to raise funds. Every developer that I attract to EA is somebody that I can both add to a database of EA-aligned developers, and also ask them to convince their employers/companies to donate to us. The actual hard part of the work is attracting these developers to EA, once they're part of the community, asking them to talk to their employers is the easy part.
I mean, sure, I could be wrong about all that, but this is something we can only find out if we try it. Do you think my hypothesis is so implausible that it's not worth testing?