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I was born at the end of the cold war, unaware of the danger we were emerging from. Duck and cover drills (as if those could protect schoolchildren from a nuclear blast) were a curiosity of the past.
The farmer-poet Wendell Berry, who wrote about the dread of nuclear war, died recently. From his 1968 “The peace of wild things”:
When despair for the world grows in me
and I wake in the night at the least...
One idea is for them to coordinate the global community of people in marketing/sales who are interested in EA.
Providing a point of entry for other marketers to see where the best places may be for them to work, what skills to build and what networks to join so that they can have more positive impact.
This may include a newsletter every few months highlighting job opportunities and examples of marketing for good, an online group(FB/Slack/etc) for people to swap ideas and potentially get mentorship.