The main challenge seems to be formulating the goal in a sufficiently specific way. We don’t currently have a benchmark that would serve as a clear indicator of solving the alignment problem. Right now, any proposed solution ends up being debated by many people who often disagree on the solution’s merits.
FTX Future Fund listed AI Alignment Prizes on their ideas page and would be interested in funding them. Given that, it seems like coming up with clear targets for AI safety research would be very impactful.
This is already one of FFF's Project Ideas. https://ftxfuturefund.org/projects/#:~:text=on%20this%20list.-,AI%20alignment%20prizes,-Artificial%20Intelligence Basically someone just needs to step forward and implement it!
I think the OP is advocating a prize for solving the whole problem, not specific subproblems, which is a novel and interesting idea. Kind of like the $1M Millennium Prize Problems (presumably we should offer far more).
If you offer a prize for the final thing instead of an intermediate one people may also take more efficient paths to the goal than the one we're looking at. I see no downside to doing it, I mean you don't lose any money unless someone actually presents a real solution.