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A few decades ago, it was pretty common to mush together priming effects and framing effects and see them as two closely connected parts of a single Bigger Truth about the human mind. Of course, everyone understood that the effects themselves were a bit different, but one common view was that they were providing evidence for the same larger picture. That larger picture said: People’s judgments are radically unstable, easily pushed around by subtle and almost unnoticeable factors.
Things have changed so much since then. Priming research in social psychology has experienced a series of truly spectacular replication failures, while research on framing effects continues to look very solid. In light of this change, we should rethink our understanding of what framing effects show about human cognition. We shouldn’t see them as part of a larger picture that also includes priming. We need an understanding of framing that allows us to situate it within a larger picture according to which priming effects are not real.
