I'm a university student from Canada. I'm really excited about HOW to balance economic and environmental sustainability!
This is very well written! I really admire all the imagery in your writing. And how you leave it up to the reader to interpret the meaning here (give 2 + 2, not 4).
May I ask what made you write this? :-) What else have you written? Where did you learn to write like this?
@Kevin Kuruc at the University of Oklahoma might have something to add :-)
Sidenote: I'm sure an engineering undergrad isn't your target audience, but all the big words (pecuniary, idiosyncrasy, premia, etc.) are a bit hard to parse :O
In the past, I tried to create a forum where customers and small businesses shared ideas on what sustainability options customers wanted and would pay for. Seemed like a great idea in my head. 3 months later, everyone who tried it told me they found it interesting to read the ideas but no one wanted to post.
I was banging my head against a wall when my mentor told me to read a book on how to test for demand with new ideas, The Mom Test. (My notes here). The biggest lesson it taught me that I thought might be relevant for you to think about: "If they're not already looking for a solution, they're not going to try or buy mine."
Hope you don't waste your time while uninformed like me :D
For historical examples, consider:
One general theme = for any standard X that we use, there was probably a better standard Y that wasn't widely-used enough.
Another general theme = when it comes to failed stuff, government archives are a great resource :D
It's good to be aware of where you're not an expert. Thank you for being honest!
Thank you for the followup! Appreciate you writing about your job just to help others :-)
I understand the terms have different meanings, yeah :/ I was actually thinking about it in the context of the Big 5 personality trait 'openness'.
I'm not sure whether the work you're describing is consistent. :/ I'd need a lot more specific examples to add judgement there.
Would you have more specific hypotheses? :-) Ex: Within geoengineering, carbon capture is one possibility. Do you know of neglected areas regarding other types of geoengineering?
Or within exploring the effects of higher end warming, which crops/livestock do we need more research in? Which industries in the economy?
Thank you for any clarifications!
Thank you for the context :-) I really appreciate you taking the time to share your perspective here!
Regarding the hierarchy / formal bureaucracy - do you think that suits your personality? Do you like clearly-defined, consistent work? Are there any colleagues of yours who value spontaneity / openness that you've talked to about the work? :-)