MW

Marc Wajsberg

Senior marketing consultant @ X8 Agency
0 karmaJoined Working (15+ years)

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Adding one more angle from implementation work, I’m Marc Wajsberg (X8Agency.com).

If EA orgs want their work represented accurately in AI chats, two practical steps often outperform “more content”:

  1. Canonical answer pages: a single, maintained page per key question with an answer-first summary + citations to primary research. Models love a stable canonical source.
  2. Entity anchoring: make the organization, programs, and key terms unambiguous (consistent naming, clear “what we do,” author credentials). This reduces misattribution and hallucinated mashups.

The comment about noun repetition + modular structure is spot on. I’d also add: publish explicit “last updated” signals and keep key pages refreshed, because retrieval systems overweight recency in fast-moving domains.