Some excerpts:
Philosophical discussion of utilitarianism understandably focuses on its most controversial features: its rejection of deontic constraints and the "demandingness" of impartial maximizing. But in fact almost all of the important real-world implications of utilitarianism stem from a much weaker feature, one that I think probably ought to be shared by every sensible moral view. It's just the claim that it's really important to help others—however distant or different from us they may be. [...]
It'd be helpful to have a snappy name for this view, which assigns (non-exclusive) central moral importance to beneficence. So let's coin the following:
Beneficentrism: The view that promoting the general welfare is deeply important, and should be amongst one’s central life projects.
Clearly, you don't have to be a utilitarian to accept beneficentrism. You could accept deontic constraints. You could accept any number of supplemental non-welfarist values (as long as they don't implausibly swamp the importance of welfare). You could accept any number of views about partiality and/or priority. You can reject 'maximizing' accounts of obligation in favour of views that leave room for supererogation. You just need to appreciate that the numbers count, such that immensely helping others is immensely important.
Once you accept this very basic claim, it seems that you should probably be pretty enthusiastic about effective altruism. [...]
Even if theoretically very tame, beneficentrism strikes me as an immensely important claim in practice, just because most people don't really seem to treat promoting the general welfare as an especially important goal.
I'm a big fan of your philosophical writing and your attempts to philosophically defend and refine utilitarianism and effective altruism. I also really like your more general idea here of pushing people to think less about avoiding wrongdoing and towards thinking more about rightdoing.
I think one thing I'd wonder is what it means to make something a "central life project" and what kind of demandingness this implies. Is GWWC membership sufficient? Is 30min of volunteering a week sufficient? This is the hard part I think about satisficing views (even though I personally am definitely a satisficier when it comes to ethics).
I'm also curious what you mean by "[y]ou could accept any number of views about partiality and/or priority" since I think this actually runs counter to one of the core tenets of what I think of effective altruism, which is the radical empathy/impartiality of extending our care to strangers, nonhuman animals, future people, etc. In fact, I often think you gain a lot more by convincing people to adopt the radical empathy and "per dollar effectiveness maximization" views of effective altruism even if they then don't maximize their efforts / make EA a central life project. That is, I think someone devoting 1% of their income to The Humane League will create more benefit for general welfare than another person devoting 10% of their income to charities that laypeople typically think of when they think they are helping the general welfare.
I think the main way to rescue this is to insist strongly on the radical impartiality part but not insist on making it the sole thing a person does with their resources, or even their resources set aside to philanthropy.
Thanks! Both of those approaches sounds justifiable to me.