Beyond the potential impact, this is also a lot of fun and a meaningful experience!
Trying to express what an organisation does and why it matters in a short video is a creative challenge that can deepen your connection to the cause. I'll be contributing a video for ProVeg for the third time this year and hope to see many other EA charities take part as well. :)
Project for Awesome (P4A) is a charity video contest running again in February 2026! Participants create short videos supporting a specific charity. Afterwards, the public can vote, and based on the results, the best charities receive substantial donations. This presents an excellent (and cost-effective) opportunity to raise funds for EA charities and promote EA principles to a wider audience.
In recent years, several effective charities have participated and won donations. Last year, for example, ProVeg International received nearly $40,000. On average, each submitted EA video resulted in about $900 in donations. Videos don’t need to be professionally made but must be submitted by 11:59 AM EST on Sunday, February 8th.
Every video for an EA charity is incredibly valuable! Your efforts will raise awareness and, with some luck, your video could be featured during the livestream, securing a significant donation for your favorite charity. According to P4A, there is no magic formula for being featured in the livestream. But to give you an example, last year, a video about ProVeg International was promoted.
Never made a video before? No problem! According to the P4A FAQ: “You don’t need a fancy camera or microphone to make a good video. Use whatever you have, even if it’s a webcam or a phone. However, we won't accept videos that plagiarize or significantly use generative AI (including AI voiceovers or images). Here’s a video from Hank explaining how to best use the resources you have!”
Five Steps to Follow:
Detailed instructions and hints can be found here.
Charities can participate directly by creating one or more videos, they can also encourage their supporters to create videos. Additionally, they can promote the videos (e.g., via newsletters), increasing their chances of securing a donation of over $30,000 with minimal effort. All this is encouraged by P4A: “We love it when charities get directly involved with the Project for Awesome, and we highly encourage you to make a video and share it with your community.”
This is such a wonderful opportunity! It's a highly effective way to raise funds and could be one of the simplest ways to spread the word and gather support for your favorite charity.