Here's the link for the feature.
The article painted a rather shady image of OpenAI:
But three days at OpenAI’s office—and nearly three dozen interviews with past and current employees, collaborators, friends, and other experts in the field—suggest a different picture. There is a misalignment between what the company publicly espouses and how it operates behind closed doors. Over time, it has allowed a fierce competitiveness and mounting pressure for ever more funding to erode its founding ideals of transparency, openness, and collaboration. Many who work or worked for the company insisted on anonymity because they were not authorized to speak or feared retaliation. Their accounts suggest that OpenAI, for all its noble aspirations, is obsessed with maintaining secrecy, protecting its image, and retaining the loyalty of its employees.
On (2), I would note that the 'hype' criticism is one that is commonly made about the claims of both a range of individual groups in AI, and about the field as a whole. Criticisms of DeepMind's claims, and IBM's (usefulness/impact of IBM Watson in health) come immediately to mind, as well as claims by a range of groups re: deployment of self-driving cars. It's also a criticism made of the field as a whole (e.g. see various of Gary Marcus, Jack Stilgoe's comments etc). This does not necessarily mean that it's untrue of OpenAI (or that OpenAI are not one of the 'hypier'), but I think it's worth noting that this is not unique to OpenAI.