Announcing the Future Directions report by the China Vegan Society

We are excited to share that we have just completed the new report by the China Vegan Society on the future of the vegan movement in China!

What makes this report unique is that the data was collected from real-life events rather than survey platforms.

This means the participants were not bots or “professional survey takers,” but real people – flexitarians, vegetarians, and vegans – who joined the summit or the online challenge out of genuine interest and were motivated to share their personal experiences.

This gives us much greater confidence that the responses reflect authentic perspectives from people actually trying out plant-based living.
● 181 participants from the in-person China Vegan Summit 2024
● 63 participants from V-March – our month-long online vegan challenge
 

What did we find? 

● The primary motivation for going vegan in China is health – both for vegans and flexitarians.
 ● Transitions to vegetarianism are often driven by religious reasons.
 ● Convenience is a major barrier – many said it’s hard to know which products in supermarkets are vegan.
 

Key results:

● In V-March, 60% of participants stayed fully vegan throughout the month, and another 40% ate about 90% vegan.

● 80% said they intend to continue with veganism even after the challenge ended.

● 50% of those who didn’t continue said they are very likely to try again.

● Up to 79% reported they didn’t miss animal products at all.

Our solution at the China Vegan Society: Clear vegan product certification in supermarkets, effective community engagement, and, hopefully, soon, a vegan filter for online platforms, allowing people to choose only vegan products with one click.

We would love to hear your thoughts – which recommendation do you see as the most critical for advancing veganism in China?