Fehige defends the asymmetry between preference satisfaction and frustration on rationality grounds. This is my take:
Let's consider a given preference from the point of view of a given outcome after choosing it, in which the preference either exists or does not, by cases:
1. The preference exists:
a. If there's an outcome in which the preference exists and is more satisfied, and all else is equal, it would have been irrational to have chosen this one (over it, and at all).
b. If there's an outcome in which the preference exists and is less sat... (read more)
I also think this argument isn't specific to preferences, but could be extended to any interests, values or normative standards that are necessarily held by individuals (or other objects), including basically everything people value (see here for a non-exhaustive list). See Johann Frick’s paper and thesis which defend the procreation asymmetry, and my other post here.