[ Question ]

Should 80,000 hours run a tiktok account?

by Nathan Young1 min read12th Jun 20217 comments


80,000 HoursEffective altruism messaging

80k is successful and well respected and is a route into EA for many. They are good at producing quality media

Tiktok is a growing social media platform with a young user base.

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I think it would be an odd move for 80K to launch a TikTok before a YouTube or Instagram. But 80K aside, I am very keen to see more high-quality EA video content, on TikTok and YouTube. Isabelle Boemeke's Isodope project (promoting nuclear energy) is an amazing if somewhat sui generis example.

Yeah, I think youtube is higher priority. (And then we can cross-post short video & podcast clips & quotes to instagram as well.)

What would they post on it? I don't think their content would be a good fit for TikTok, and they might need some person with more creative Tiktok skills to get more engagement. It would likely be better if an EA who is good at using TikTok just reference 80K from time to time.

I read on 80K's annual report that they will soon be doing "growth marketing" work, and they probably have a range of ideas on how to get more people to consume their content. I think they're already doing this by having Rob be interviewed on other popular podcasts.

I think one good idea is they could experiment more with releasing recorded videos of their podcasts, and release short, interesting videoclips of it on YouTube, Twitter, Facebook, and LinkedIn. Though their current marketing is generally fine too.

If they were to make a new social media account, I'd suggest Instagram first before Tiktok.

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