Thanks for sharing this! This is good to see and somewhat dispiriting. A few things about this piece that are raise questions for me:

1) The consumers opposing use of the word "beef" for non-cow-based products seems presumably intended to yield evidence on the labeling laws in several states, but I would guess consumers would react differently to, e.g., "burger" or "nugget."

2) The labels on products seem to involve more than just the brand recognition because the farm-raised beef label has an image of a cow seemingly out on pasture. (This may not be inaccurate in the case of cows, but if applied to the case of chickens, pigs, or fish, such an image would be misleading.)

3) I'd be curious for the results with a term other than lab-grown.

4) The result that males prefer plant-based or clean meat is surprising and out of line with every other data source I've seen, e.g. https://forum.effectivealtruism.org/posts/hiFMdBjkTxH4hEx8B/who-supports-animal-rights