Consumer preferences for labgrown and plant-based meat

by cole_haus 2mo8th Aug 20192 comments

18


(Direct link to paper (instead of to blog post by paper's author))

This study reports the results of a nationwide survey of more than 1,800 U.S. consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products (lab-based, plant-based with pea protein, and plant-based with animal-like protein) at different prices. [...] Results from mixed logit models indicate that, holding prices constant and conditional on choosing a food product, 72% chose farm raised beef, 16% plant-based (pea protein) meat alternative, 7% plant-based (animal-like protein) meat alternative, and 5% labgrown meat. [...] Respondents are strongly opposed to taxing conventional beef and to allowing the plant- and lab-based alternatives to use the label "beef."