I broadly agree with this article, but some part of me felt... uncomfortable?... with the topic. So I tried to give voice to that part of me. Very uncertain about this, and it is a bit confusing.
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I think we often build up pictures/stories of ourselves based on our regular habits/ actions. If I exercise every day, I start to think of myself as athletic/ healthy/ strong. If I wipe the counters in the kitchen, it contributes to my sense of responsibility/ care-taking/ cleanliness. If I do X that I believe is wasteful (i.e. common opinion says that X is wasteful and I have not seen any analyses that disprove the common opinion), I think of myself as a more selfish/ wasteful/ immoral person.
It seems easier for people to build up stories around actions that are direct/ concrete/ tangible/ etc. For example, I hear there are GiveWell employees who feel like their work is so removed from outcomes that it is difficult to feel motivated. Even though GiveWell does much more "direct work" than most of us will ever do! I think actions we feel are present/ close/ non-abstract/ non-alienating/ etc. may influence our self-identity significantly.
Negative self-images, if they get too strong, can be debilitating. At the very least, they are not fun. Often, to avoid negative self-image, we develop stories about why it's "OK" to be wasteful, even if we would not want everyone else to be. Stories such as "my time is super valuable."
Stories matter. If you attain a position of power, they influence what actions you take with that power. And stories interact and compound. For example, my feeling guilty about being wasteful can lead to a reinforcement of the belief that my time is valuable. Believing that my time is really valuable can lead to me making more wasteful decisions. Decisions like: "It is totally fine for me to buy all these expensive ergonomic keyboards simultaneously on Amazon and try them out, then throw away whichever ones do not work for me." Or "I will buy this expensive exercise equipment on a whim to test out. Even if I only use it once and end up trashing it a year later, it does not matter."
The thinking in the examples above worries me. People are bad at reasoning about when to make exceptions to rules like "try to behave in non-wasteful ways", especially when the exception is personally beneficial. And I think each exception can weaken your broader narrative about what you value and who you are.
I think I want people to default towards the common-sense, non-wasteful actions (as long as the cost feels pretty low to them), until they have read or made a well-reasoned case that the action is not wasteful in the way common opinion indicates (e.g., I liked Rob's article that complicates our narrative around recycling: https://medium.com/@robertwiblin/what-you-think-about-landfill-and-recycling-is-probably-totally-wrong-3a6cf57049ce). I suspect that this approach will lead to a reinforcement of narratives/ values that seem good to me.
The amount of electricity consumed by some appliances these days is astonishingly low.
The LED lightbulb in my room for example uses 9 Watts. If I left it on maximum brightness constantly for a whole year this would come to:
9 Watts * 24 hours per day * 365 days / 1000 = ~79kWh.
That would cost me 79kWh * 14.714p/kWh = £12 in electricity for the year.
If supplied 100% by especially dirty coal this might produce 71kg of CO2.
This is a small amount which could be offset on the EU carbon trading market for about £1.80.
While also not worth fussing much too about, at least heating systems and air conditioners do use a meaningful amount of energy! Get your house insulated and then don't sweat about the rest.