The Effects of Animal-Free Food Technology Awareness on Animal Farming Opposition

by Jamie_Harris1 min read16th May 20205 comments


There is limited research on the effects of animal-free food technologies (AFFT), such as cultured meat and new plant-based foods that accurately mimic animal products, on attitudes toward animal farming. This study found that providing participants with information about AFFT significantly lowered animal farming opposition (AFO) relative to participants who were provided with information about low-technology plant-based foods or about an unrelated topic. The results suggest that including information about AFFT in advocacy materials can be detrimental to attitudinal change. Information about low-technology plant-based foods had no significant effects on AFO relative to information about an unrelated topic, so does not seem to have this downside.

See the full post here. (Shared as a linkpost because there's quite a few tables and appendices that I thought might be difficult to reformat for the Forum)