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The website is now public and live and over 500 people have already signed. Here are some good reasons to help promote it in my opinion (and why I took time off work to help with it):
Changes in behavior are critical for slowing and managing the spread of viruses and disease. Small behaviour changes such as promoting social distancing can have a huge impact on reducing the number of people who get infected. This graphic explains it very well.
Even small commitments (such as pledges) can significantly increase behaviour change.
Seeing what other people do is one of the most powerful and important drivers of behaviour.
By making it easier to broadcast behaviour and preferences, social media platforms enable us to reach and influence millions of people with a few shares and in turn enables those people to easily influence many others with just a click of a button.
As an example, within 24 hours of Alyssa Milano’s tweet about #MeToo, 45% of facebook users had heard about it - billions of people.
Imagine the effect of one person making important changes to their behaviour - already large - but now multiplied across millions of other people doing the same because they have seen others pledge and share. It could be hugely positive.
So please, think of all the people you love, and all the people others love, and take and share the pledge. We can't save everyone from suffering and dying from this terrible virus but we can hopefully save some of them. And even if we don't succeed we should surely try.
A belated follow-up that this was the summary of the results: https://twitter.com/elizabethdkim/status/1256598197222457351
with the full report here: https://docs.google.com/document/d/1e21GnMMmoyctCanIanlbSy2kcBULsG5au-NgHb08RME/edit
#StandAgainstCorona doubled as a digital experiment to identify effective psychological drivers of COVID prevention behaviors to apply to public health messaging.