One way I could see EA failing to win over broad parts of the public, or otherwise not having significant impact, is something I'm going to call media lock-in.
What is media lock-in? A phenomenon where the mainstream media finds a sticky but unflattering meme of your social movement, and repeats it frequently in articles or communications about your cause. This can work to quickly turn-off people who might otherwise be interested in your issue, stunting your growth and long-term potential.
Examples of this outside of EA? Extinction Rebellion early-on got labelled as white and middle-class, and the media hammered this point home so much (1, 2, 3), it was almost as widely known as XR itself.
What could be the "white and middle-class" critique of EA? Well, besides it already being called white and middle class [1]- it's probably something about the association of EA with elitism (1,2,3). This seems like something that has largely avoided the recent media push for WWOTF, which is certainly an impressive feat already, but still a potential cause for concern going forward.
How do we avoid this? Not sure, but I can imagine the CEA/WWOTF comms team are already thinking about this!
Some examples of things I've seen work well in practice is going very hard, early-on, about what you expect the most common critiques of your movement to be. For example, The Sunrise Movement did a pretty amazing job of mobilising outside of "the usual suspects" e.g. non-white and non-middle class people into the climate movement in the US - what previous environmental groups didn't do very well.
I think this was largely down to them pro-actively communicating, and having in all their core communications, that they were building a multi-racial and cross-class movement (1, 2, 3). This seemed to work quite well, despite the original founding team being majority white.
What's the equivalent of this for EA? Well, it might be really pushing the idea that EA isn't about solidifying entrenched power/wealth, or making people richer, but actually about helping beings who can't otherwise help themselves. Really centring examples of people giving away a lot (a la GWWC), or otherwise being very selfless, might help to steer away from the elitist frame. There's plenty more that could be done I'm sure, but outside the scope of this Shortform post!
Also interestingly, it seems that a lot of the backlash for XR came from other climate or progressive organisations, which was then amplified by less-friendly media. There might be a similar dynamic at play here, where EA is criticised by other people who are generally aiming at doing good, but these criticisms are amplified by less well-meaning actors. This makes me somewhat concerned about certain public criticisms (e.g. about diversity) but obviously they also play an important role in movement health.
Help me find my replacement doing farmed animal advocacy grantmaking!
I wanted to share a job opening for, in my opinion, one of the coolest jobs to help animals: my job! I'm moving on from Mobius soon, so we're looking for the next person to lead our grantmaking and entrepreneurial projects.
The role: You'd manage the grantmaking portfolio for one of the top ten largest funders of farmed animal welfare work globally, plus lead entrepreneurial projects like incubating new organisations and identifying strategic gaps in the movement. You'd work with a small and nimble team and influence where millions of dollars go.
Some key details:
Why I'd recommend it: This role is a great mix of grantmaking and incubating/running important projects. You get to collaborate with other donors in the movement, as well as support high-impact nonprofits. Maybe most importantly, you’ll work with a very supportive team, with plenty of learning opportunities, space for personal development, and regular pickleball.
Full job description and application form here.
Out of curiosity, are you able to share why you're leaving?
I'll be joining the Farm Animal Welfare team at Coefficient Giving come May!
Wow, congrats!
That sounds very exciting! I have applied!
^Just adding that the Mobius team is awesome and it would be a great place to work for anyone who cares about animal welfare! 10/10 would recommend.
Seconded