I used AI to assist in writing this post, and it’s likely that >40% is AI-generated text.

TL;DR: Personal finance and career-focused YouTube channels (e.g. investing, budgeting, productivity, and career strategy content) may be an under explored outreach area for EA ideas. I’m asking whether EA orgs have already explored guest appearances or sponsorships in this space, and if so, what the results were.

I sometimes watch ‘personal finance’ or ‘life improvement’ YouTube channels and find myself hoping to see EA aligned guests or ads for EA aligned orgs – so far this hasn’t happened.

Why I think this could be an interesting avenue to explore:

Personal finance YouTube channels often have large audiences (hundreds of thousands to millions) and regularly discuss topics that are structurally adjacent to Effective Altruism — e.g. money management, long-term planning, decision-making under constraints, making choices that align with personal values.

There may be a relatively neglected opportunity for EA outreach via:

• guest appearances on personal finance and career-focused YouTube channels
• and/or sponsorships or paid segments on those channels

Many of these channels already engage audiences that are:

• financially active (often with disposable income or clear career trajectories)
• used to thinking in terms of tradeoffs, optimisation, and long-term compounding
• interested in improving life outcomes through better decisions

This seems like a potentially promising audience for EA-adjacent ideas such as:

• evidence-based charitable giving and cause prioritisation
• career choice as a high-leverage impact decision
• “doing more good with money” framed through existing personal finance concepts

Question

Has EA communications work already explored personal finance / career YouTube channels as an outreach space (via guests or advertising)?

If so:

• what has been tried, and with what results?

If not:

• is this considered low priority, already tested and deprioritised, or simply under explored?

Has there been any systematic thinking about:

• which types of finance/career channels are most receptive
• and what messaging frames work best in this context

Examples of potentially relevant channels 

• Evidence-based investing channels (e.g. Ben Felix-style content)
• Personal finance creators (e.g. Graham Stephan, The Financial Diet)
• Conscious spending / money psychology (e.g. Ramit Sethi)
• Career and productivity channels (e.g. Ali Abdaal-style content)