Today, my non-EA friend asked me "Hey, could you call off the EAs?". He heard an ad for What We Owe The Future in a podcast yesterday. "Nice," he thought; "I've heard of Will MacAskill." Then he heard another ad in a different podcast. And then he watched three YouTube videos in a row, each from different creators, that again included ads. Now he is genuinely annoyed.
This exact pattern showed up in the Carrick Flynn campaign. So many EA funds went into advertising that people got frustrated by how many ads they received.
There is such a thing as too much money in advertising! Oregon voters came to believe that Carrick was funded by bottomless money to be a crypto shill. And now smart people, who watch YouTube channels and listen to podcasts that are EA-adjacent, will rightfully get suspicious about who is putting this much money into promoting... a book about philosophy?
Hope this anecdotal experience informs how we publicize/market/advertise in the future!