I assume most of us do not choose to round up our purchases for charity at supermarkets, pharmacies, and fast food restaurants when prompted to do so at checkout. Besides the less-than-highly-effective charities the extra change usually goes to, there could be philosophical or practical debate about the effectiveness of the practice itself as a format for giving.
However, surely there's a significant amount of money each year being diverted to various charities through this practice, most of which is counterfactual by most definitions. (The rounded-up change probably wouldn't have gone to any charity otherwise, much less an effective charity).
I wonder how supermarkets select charities for the round up. What approach could be taken to change these to highly-effective charities? Which industries, companies, or executives would be open to conversation and how could they be approached? Is it worth the effort?
I think this would be challenging, but might be worth pursuing, or at least trying, for the learning value. It involves the project of social change, changing attitudes and engaging the non-EA community, learning about their attitudes towards widening moral circles, the ways they are misinformed about the effectiveness of GH&D charities in LMICs (and maybe about farmed animals, etc.; although that could be a stretch) and whether this drives their attitudes or the other way around (see my project here on 'barriers to effective giving'.
This sort of project that could be attempted by students/student groups or part-time volunteers, and it might be motivating and fun. E.g., I thought, "in UK university towns, where students often come from around the world, why do the local coops almost always only have a box for 'local charities'"
Ideally, they would do so in a coordinated to organize and their efforts, collect and share their insights, etc.
Somewhat relevant to the EA Market Testing project, which is not currently very active. (However, Lucas Moore at GWWC is coordinating some efforts and collaboration and this might be relevant to him/them.)
Thanks, Luke. When I have some more time I might brainstorm next steps on this including how to put together a team. If so, I'll reach out!