Someone accidentally donated $15,000 instead of $150 to their neighbour's charity in Bangladesh. Before they could get a refund they were inundated with pictures and videos from the grateful recipients.
In addition to then donating $1,500 rather than the $150 as originally planned, they also told the story of their blunder on reddit, which went viral and caused ~3000 people to donate ~$100,000
Warm fuzzies galore
Not necessarily just warm fuzzies. Bangladesh is one of the places where hunger is still prevalent.
Oh for sure, and I gladly donated.
I just didn't want this to turn into a whole conversation about effectiveness, but rather the power of stories