Here are the quantitative goals we set for EA University of Bergen for the coming semester (our second active semester):

• Info-meeting with at least 20 attendees
• Average attendee count of at least 15 members for introductory fellowships
• A cabin trip with at least 15 members
• Trip to EAGx Berlin with at least 10 members
• Collect at least 100 emails while tabling at the campus to send information about the introductory fellowship
• Interviews with at least 20 potential new members
• 2 small monthly social events with at least 8 attendees
• Influence at least 10 members to apply for career coaching at 80K, Effective Thesis or EA Norway
• Organize at least 2 presentations with external speakers (e.g. professors or researchers)
• At least 15 EA-related books completely read by our members

I am uncertain about which of these goals are the most important, but I presume that the goals related to influencing members to choose high-impact careers are the most valuable to aim for (e.g. making people apply for 80K coaching).

You may also find this article useful (aimed at student groups, but still relevant for city groups):

https://centreforeffectivealtruism.notion.site/centreforeffectivealtruism/A-huge-opportunity-for-impact-movement-building-at-universities-772f4cc1684643a7b83d962fd544924d