We're halfway through Giving What We Can's spring fundraising period, but so far we've only raised 25% of our 2015 target, let alone our stretch goal (which would mean that we could focus on our core activities rather than on fundraising for a whole year).
Thank you so much to everyone who has supported us so far! It means a lot to us, and it will mean a lot to the charities that we support.
If you've considered giving to Giving What We Can, now is a great time to do it. Fundraising takes a considerable amount of time and energy. The longer it takes for us to reach our fundraising targets, the more time we have to spend on fundraising activities, and the less time we can devote to inspiring donations to our recommended charities. With our members contributing an average of over $60,000 in lifetime donations to top charities (time discounted and counter-factually adjusted), every member that we don't convince to join up is around 11,000 bednets that won't be distributed, nearly 80,000 people that won't be treated for Schistosomiasis, or 20 lives that won't be saved.
If we fall short of our fundraising goal, we will not be able to offer a long-term position to our current Director of Communications. He has invaluable experience as a Communications Director for several high-profile Australian politicians, which has given him skills in web-development, public relations, graphic design, public speaking and social media. Amongst the things he has already achieved in his three months with us are: he has automated the book-keeping on our Trust (saving huge amounts of time and minimising errors), very much improved our published materials, written a press release and planned a media push to capitalise on our getting to 1000 members and Peter Singer’s book release in the UK. His wide variety of skills mean that there are a large number of projects he would be capable of doing which would increase our member growth, and we are keen for him to test a number of these. But his first, if we can keep him on, is to optimise our website to make the most of the increased attention effective altruism will be generating over the summer and turn that into people actually donating 10% of their incomes to the most effective causes. In the past we have had trouble finding someone with such a broad set of crucial skills. Combined with how swiftly and well he has integrated into our team, it would be a massive loss to have to let him go and later down the line need to try to recruit a replacement.
We believe that Giving What We Can is one of the most effective places you can donate - we calculate that for every dollar we spend on our operations, around $60 is donated to effective charities. This is a truly amazing return on investment.
If you'd like to ask any questions about any of this, please feel free to get in touch with us!
Best wishes from Michelle and the Giving What We Can team