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I'd really like to see a detailed write-up or resource collection on market-shaping. Approaches, best practices, etc. At least in biosecurity, more and more interventions are at a stage where the technical feasibility is more or less known (e.g., PPE, far-UVC), and the major bottlenecks can only really be solved by shaping the underlying market.
Sorry to not be able to send something more comprehensive, but I think this is a good introductory resource that is relatively recent and policy oriented and probably has lots of good links/snowballing opportunities (https://www.energypolicy.columbia.edu/publications/bring-emissions-slashing-technologies-market-united-states-needs-targeted-demand-pull-innovation/).
Also the whole literature on "entrepreneurial state", and "mission economy", probably provides a good overview.
I also know that Schmidt Futures is quite into this, so talking to them could be good.
No wonder Bulby is unhappy; they're missing a good chunk of their head!
Thanks for digging into the repo