The Good Food Institute (GFI) is a nonprofit based in Washington, D.C., that promotes both plant-based and cell-based animal product alternatives.


GFI was founded in 2016 as a sister organization of Mercy for Animals.[1] Bruce Friedrich has been the executive director since GFI's foundation.


GFI is recommended by Founders Pledge as "one of the most cost-effective animal advocacy organizations in the world."[2] GFI is also one of the two animal welfare charities recommended by Raising for Effective Giving.[3] As of May 2022, GFI has received over $16.5 million in grants from Open Philanthropy.[4]

Further reading

Good Food Institute (2022) Year in review 2021, Good Food Institute.

Harris, Keiran & Robert Wiblin (2018) Bruce Friedrich makes the case that inventing outstanding meat replacements is the most effective way to help animals, 80,000 Hours, February 19.

Righetti, Luca & Moorhouse, Fin (2021) Bruce Friedrich on protein alternatives and the Good Food Institute, Hear This Idea, January 4.

Good Food Institute. Official website.

Donate to the Good Food Institute.

  1. ^

    Bowie, Richard (2016) MFA launches new sister organization, VegNews.Com, March 4.

  2. ^

    Clare, Stephen (2020) The Good Food Institute, Founders Pledge, November 3.

  3. ^

    Raising for Effective Giving (2021) Animal welfare, Raising for Effective Giving.

  4. ^

    Open Philanthropy (2022) Grants database, Open Philanthropy.