Jack Lewars

Executive Director @ One for the World
Working (6-15 years of experience)



Executive Director at One for the World; chair of trustees at High Impact Athletes.


These are amazing results guys, well done!

How did you select which companies you worked with?

I agree with your prior - but I would add that I think my chances of getting someone with 10 years more experience than anyone else on my team goes up if my first choice gives me $1m/year!

I'm happy to answer for One for the World that I would take the Earning to Give option and readvertise, unless for some reason I thought I had a uniquely good candidate. Happy for you to link this in your main post as well.

Also, to be clear, I 100% support your main point, which is that people should apply for jobs they think they would be good at. I also want to keep EtG as a serious EA pathway, though, as I think EA is going to need a lot more funding and/or ops funding to achieve what it wants to over time.

These are both true but not quite addressing what I was asking.

I think this is better: 'how sure do you have to be that you found the best person available to turn down the option of having the next best person, plus e.g. $250k in cash?'

I may be totally off base here because I'm a terrible capitalist in the sense of being a really bad one, but how does this reasoning sound:

It only seems reasonable to ask someone to work for you instead of giving you $1m if they are uniquely the best person for that job.

I am very, very sceptical of any hiring process, including my own, finding a uniquely good candidate.

Assuming no orgs currently pay $1m salaries, surely you should always take the money, add say $100k to the advertised salary, readvertise, hire the best person you get then and keep the change?

I guess another way of framing this is 'how sure do you have to be that you found the best person available to turn down even $250k in cash plus the person you find once you readvertise?'

Outside some technical fields, where you may very genuinely be talking to the best programmer or mathematician in the world, surely you should always take the cash?

Yes, although this was a total guess, assuming $200k/person for two senior people and then $100k for a more junior person. I have no idea what good PR professionals earn.

There is also a practical issue of trying to have multiple people covering different markets/languages, but I guess you use consultants strategically to overcome that.

This is consistent with the other advice I've been given. Apparently you need some people to really 'specialise' in your area, so that they can do high fidelity messaging, be the go-to place for comment etc.; so this seems like a good argument for trying to find a small group of EA-aligned (or 'teachable') professionals and then buy their time.

Hey - this is great, and very reassuring. It's great that all this exists!

I would just point out one distinction, which is between 'marketing' and 'PR'. I'm not well-versed in this, but this is how I understand it: marketing = trying to get people to do your thing (access your services, donate, come to your conference, join your movement); PR = managing the public's perception of you (getting positive press, combating bad press, crisis management). I think the two often overlap (e.g. in general awareness raising) but aren't the same.

If this is right, a lot of the above is marketing, where I completely agree that there have been great strides recently (e.g. more Comms directors at EA orgs, the EA Market Testing initiative, the new EA digital marketing agency etc. etc.); but there seems to me to be a lot less PR (e.g. managing mainstream press coverage). So while One for the World is an enthusiastic part of message testing to try to boost donations, we're not aware of any efforts to place more positive press coverage of effective donations in general.

All that said, these are all great initiatives and it's exciting to see them come to fruition.

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