As a community, EA sometimes talks about finding "Cause X" (example 1, example 2).
The search for "Cause X" featured prominently in the billing for last year's EA Global (a).
I understand "Cause X" to mean "new cause area that is competitive with the existing EA cause areas in terms of impact-per-dollar."
This afternoon, I realized I don't really know how many people in EA are actively pursuing the "search for cause X." (I thought of a couple people, who I'll note in comments to this thread. But my map feels very incomplete.)
Their website suggests it wasn't independent.
'The primary issue for OPIS is the ethical imperative to reduce suffering. Linked to the effective altruism movement, they choose causes that are most likely to produce the largest impact, determined by what Leighton calls “a clear underlying philosophy which is suffering-focused”.'