The inception of the Purpose and Life Planning Track

Context

Many people think that Effective Altruism university groups are incredibly valuable. “To solve pressing global problems — like existential risk, global poverty, and factory farming - we need more talented, ambitious, altruistic people to focus full-time on these issues. Hundreds of thousands of these people are clustered at the world's top universities” (CEA, n.d.).

I agree. However, I believe that most EA uni groups, and even the EA community as a whole, are missing out on the majority of their potential to make the most out of this opportunity. This is because the current paradigm for community building emphasises finding talented and ambitious people that want to tackle the world's most pressing problem, and not to create them. This strategy has potentially serious limitations which is preventing us from creating as much counterfactual impact as possible.

TL;DR - A summary of the main points

• If EA university groups want to contribute as well as they can to empowering individuals to tackle the world's most pressing problems, we should not be cherry picking those students who are already naturally inclined to learn more about EA ideas. By only focusing on students who are already interested in EA ideas, we are missing the major opportunity to engage many more ambitious people to work on the world's most pressing problems, if approached from a different angle.
• Most university students are very young adults. Many are ambitious and conscientious but they are simply not at a point in their life where they have deeply internalised the desire to make doing good a core part of their life; If they don’t decide to join your introduction fellowship, or even drop out, it does not mean that they are not a good fit for EA. The life of university students is changing very quickly and there are many conflicting interests.
• Before people want to learn more about EA ideas and how to apply them to their lives they must regard this as valuable. Furthermore, before EA ideas can be properly internalised, the proper foundation must be laid.
• I identify four root causes, particularly for younger adults, that prevent an individual from being naturally inclined to EA ideas.
  
  • First, people don't understand the link between being happy and doing good. Many people think that pursuing hedonic (feeling-based) happiness is the best way to live a happy life. Eudaimonic happiness (purpose-based happiness) tends to be more effective at this, however. People don’t know this. Making people aware of this difference might change their perspective on life and what they want to prioritise. 
  • Second, people often want to find a purpose in life, but it is not clear what that is and how to build one. Purpose consists to a large extent out of using your strengths to make the world a better place. 
  • Third, people have not internalised the underlying reasons about why doing good matters. Before somebody can be intrinsically motivated for something they need to understand why it is important and what the underlying reasons are. I think that we can do a lot better as a community to help people internalise these reasons.
  • Four, learning about EA can be intimidating. Many EA ideas go against our evolutionary tendencies, such as prioritising our loved ones. Unless people have built a certain level of psychological and emotional resilience it is likely that taking EA ideas seriously is going to be too demanding.  
• If these four points are addressed effectively it is possible to make a lot more people interested in learning about EA, and applying the ideas to their life (after initially being uninterested in your EA Introduction Program or about EA in general)
• Addressing these root causes involves assisting people in understanding things such as the following 
  • what makes people actually happy
  • what a life purpose is and how to build one 
  • helping people figure out the underlying reasons of Effective Altruism
  • what values and goals are most important in one’s life
• I developed the Purpose and Life Planning (PLP) Track  to accomplish this. The track is designed to induce the intrinsic motivation in people to want to do good. In short, the theory of change is that people who become intrinsically motivated to do good, are a lot more likely to want to learn about how to do good better.
• I argue that the PLP Track could be significantly more effective than the Introductory EA Program at inducing intrinsic motivation in individuals to engage with EA ideas and rigorously apply them to their lives. 
• To see whether this initiative is worth scaling, it would be wonderful to work together with you to test this hypothesis (you don’t have to be a community builder). The way you can do this is by joining one of the interdisciplinary project teams that will cross-collaborate on important areas such as risk-management, outreach strategy, impact measurement and the improvement of the curriculum. 
• This is potentially one of the most important projects you could be working on now because you have the opportunity to create several lifetimes of counterfactual impact. I genuinely believe that this project has the potential to radically increase the ability of EA university groups to empower individuals to tackle the world's most pressing problems. In other words, this might be a very good opportunity to drastically increase your multiplier effect.

Quick navigation - Outline 

• Acknowledgements 
• Who is writing this?
• Introduction
• A closer look at the target audience of EA university groups
• Four reasons why people are not joining your Introductory EA Program
  • 1. The connection between happiness and doing good is not clear
  • 2. People think that they have to find their life purpose, and not build it
  • 3. People have not internalised the underlying reasons of EA
  • 4. Learning about EA ideas can be intimidating 
• From finding to creating 
• The inception of the Purpose and Life Planning Track
• A call to action
• Final thoughts - Why could this be a very big deal?
• Please criticise my ideas

Reader guide

In this post, I present four individual reasons that support the general conclusion I make. These reasons are very related, but they do not build on each other in a sequential way. Feel free to read through them in depth if you like, but it's not necessary to understand the general conclusion.

Thank you for reading!

Acknowledgements

I would like to extend my sincerest thanks to Lotte de Lint for her support in providing feedback and participating in setting up the curriculum, for creating all of the Miro boards on which participants will record their learning experiences, and for constructively criticising my ideas. She will be a driving force in the implementation of the Purpose and Life Planning Track at our group in February 2023.

I would also like to thank Caleb, Judith, Ayham, and Per Ivar for their valuable feedback on my forum post. I am thankful to Emma Abelle for giving me the opportunity to participate at the Existential Risk Student Summit in Oxford and for the valuable experiences and friendships I have gained there that heavily influenced this post.

A special thank you goes to Amarins Veringa who supported me with her kindness and resourcefulness at the beginning of setting up EA Maastricht, and for connecting me to Lotte. I am very grateful to my parents for their unwavering support and encouragement.

Thank you all for your contributions and support.

Who is writing this?

Hi, I’m Johan. It's nice that you are here. To put things into context, here is a quick summary of my background. Two years ago I was enrolled in a physical therapy programme because I was interested in the human body and helping people manage their pain. However, I eventually decided to quit that program and instead enrolled in Global Studies. This is because I wanted to learn more about my options on how I can work on more pressing challenges, and not only sore toes. 

After hearing about EA I started the university chapter EA Maastricht in February 2022. With my co-founder Lotte and my future team I scaled our group from 8 active members in July, to now 27 active members after finishing our most recent fellowship with 47 participants. Now I am happy to have the opportunity to share my experiences as one of the new UGAP mentors at CEA. I am thankful to be part of this movement and am excited to share with you now one of my most influential changes in perspective I had recently. 

Introduction

While I think that EA university groups are doing a good job of channelling students who are already ambitious and motivated to do good into impactful positions, the point that I am going to argue is that the goal should be different. If we are only targeting people who have already figured out for them that doing good is a priority in their life, then we are losing out on thousands, if not millions of students that would be just as a good fit. As I will show, this is due to many students actually being ambitious, but they have not figured out yet what is actually important for them. 

The conventional path to find talented, ambitious and altruistic people is, in simple terms, to do strong outreach at your university campus and then get interested people to join your Introductory EA Program. Here we provide participants with the opportunity to learn about the unique time that we live in, the great opportunity that we each have to make a great difference, and how we, through the adoption of an effectiveness mindset can contribute to overcoming some of the world's most pressing issues. 

The only problem? While this is a strong approach at making people that are already interested to do good, I strongly argue that the Introductory EA Program does not perform very well in inducing the intrinsic motivation in people to make them want to do good. 

Let’s see why.

A closer look at the target audience of EA university groups. Who are we actually dealing with?

According to the 2020 EA survey, the EA population is disproportionately young, with people mostly becoming involved in the community at the age of 24 (Moss, 2021). 

In research from Hanson, it becomes visible that the vast majority of people that enrol in US colleges is below the age of 24 (2022). In Germany the average age of enrollment to universities is 22, and in India 80% of the students are enrolled in an undergraduate level program (Statista, 2022); (Government of India; Ministry of Human Resource Development, 2019). To put it another way, university EA groups are mostly dealing with very young people.

We are talking about students who have literally just left their parents' home, if at all. Students, many of whom have recently graduated from high school, often focused on getting good grades, hanging out with friends, and enjoying their free time. 

We are talking about students that have just started a new chapter in their life, often moving to a different location, with a new social circle, sometimes a new job, academic pressure, often still being financially dependent on their parents, and exposed to many new opportunities. The target audience of EA university groups, young adults, are in a time of extreme change. 

We are talking about individuals who are at the pinnacle of maximal risk taking, novelty seeking and affiliations with peers. The time in which people are the most likely to invent a new artform, transform physics, commit their life to a cause, become addicted, leave home forever or marry outside their group (Sapolsky, 2018). According to Stanford Professor Robert Sapolsky, this is largely due to a frontal cortex that does not fully mature until the mid-twenties.

Now, take a guess. What proportion of these hundreds of millions of students, aged 18 to 24, have figured out who they are, what they stand for, and what is most important to them in life? Hmm. How many of these young people have made making a difference in the world one of their top priorities in life? 

I contend that many young students have this goal and are interested in learning how they can "make a difference." But how many have made it one of their highest aspirations? More important than hanging out with friends, going out to parties or engaging in leisure activities. You might be asking yourself why it matters whether it is a high priority or just another priority. Fair enough, life is not black and white. You can very well have multiple goals in life that you pursue simultaneously. There is a catch to this though, especially for younger people. 

If you don't have a clear sense of your priorities it will be difficult to organise and execute around those priorities. It's not that people don't have the time, it is that they don't make the time. Time management is life management. The word time management is in my eyes really a misnomer - the challenge is not to manage time, but to manage ourselves and to figure out what is most important to us. Either you want to invest time into an activity, or you don’t because there are things that are more important to you. The majority of students simply have not had enough time to reflect on their lives and accumulate enough experiences to know what the most important things are for them to do with their time.

As a result of this unclear sense of priorities, students – even those who aspire to do good – will be much less likely to apply for your Introductory EA Program. This is because of the often significant time investment that is required for the Introductory EA Program or joining your EA group. Time that you could spend with your loved ones, reading an exciting book, going to the gym, eating good food or just taking a mental break from hectic student life. 

I want to emphasise this. If people do not want to join your Introductory EA Program, it’s not because they are not altruistic, talented, or ambitious people. It's just that they have other conflicting priorities in the stage of life they are in. They are ambitious in other ways.

Unless you have figured out for yourself that doing good matters to you and you have connected this to your identity and personal aspirations, people won’t make EA a high priority in their life. Young adults will simply prioritise the urgent and fun things that come along their way and it will become a lot less likely that they join the Introductory EA Program or invest time into learning more about EA. It's not that you don't have the time, it's that you don't make it. 

So what do we do about this?

Before we can effectively address this bottleneck, we must first explore what I believe to be four major root causes of why people are not interested to join your Introductory EA Program.

Four reasons why people are not joining your Introductory EA Program

1. The connection between happiness and doing good is not clear

We currently live in a time where the majority of entertainment is consumed through platforms such as TikTok or Instagram, with celebrities showing off their constant indulgence in fine cuisine, the most extravagant homes, an abundance of cash, and their photoshopped bodies. Our entire perspective on what it means to live a happy and meaningful life is being distorted. 

While happiness can take on different forms, I think that the most common form of happiness that people pursue is “feeling-based”, hedonic happiness. The pursuit of sensory states, positive or pleasant emotions ranging from contentment to intense joy, that make you feel good in the moment. While pursuing hedonic happiness is not inherently bad, speaker Emily Esfahani Smith makes the case in her Ted Talk that our societies' obsession with this kind of happiness is having unfavourable effects. Smith argues that, despite the fact that our lives are objectively improving on nearly every conceivable standard, more people feel depressed, hopeless and alone (TED, 2017). Smith continues to make the case that this development is not a lack of hedonic happiness, but a lack of meaning and purpose. This is a second form of happiness called eudaimonia which is deeper and results from striving toward meaning and a noble purpose beyond simple self-gratification (Waterman, 1993).

In his monumental research on stress, Dr. Hans Selye supports this perspective as he found that making contributions and having meaningful projects that benefit others leads to a long, healthy, and happy life (Covey et al., 2020). Moreover, “[t]hose only are happy”, the philosopher John Stuart Mill came to believe, “who have their minds fixed on some object other than their own happiness; on the happiness of others, on the improvement of mankind, even on some art or pursuit, followed not as a means, but as itself an ideal end. Aiming thus at something else, they find happiness by the way” (Times, 2005). The list goes on.

It is important to point out the distinction between eudaimonic and hedonic happiness because our society often prioritises the pursuit of pleasure and material wealth as the keys to happiness. However, studies have shown that pursuing hedonic happiness often actually has the opposite effect, with people exhibiting symptoms and being diagnosed with depression, or simply being less happy. (Mauss et al., 2011); (Ford et al., 2014). In contrast, eudaimonic happiness, which is derived from pursuing activities that align with one's values and lead to a sense of purpose and meaning, tend to be more sustainable and fulfilling for oneself (Sheldon et al., 2018); (Jachimowicz et al., 2017); (Chen & Zeng, 2021). 

Understanding the benefits of eudaimonic happiness and the drawbacks of hedonic happiness will likely lead to a remarkable shift in personal priorities and a significantly higher intrinsic motivation to improve the state of the world. Many people want to be happy and they want to feel that they matter, but it is commonly misunderstood that actually focussing on something other than yourself is one of the most effective ways to accomplish that. 

If you filter your available opportunities through a hedonistic lens, things that make you feel good in the moment, will completely overshadow opportunities to contribute to the direct improvement of the world. With this mindset, why bother talking to people about expanding your moral circle of concern, pursuing a highly impactful career, becoming vegan, or later voluntarily donating a significant portion of our income? This will most likely only work if you are looking at the world through the eudaimonic lens of happiness.

2. People think that they have to find their life purpose, and not build it

Next to increasing the range of opportunities that students aim to generate for themselves by attending university, many students wish to figure out what they want to do with their lives. To find direction. This is difficult and while one approach might work for one person, it might not work for another. 

Without going into too much detail, I think a lot of the struggle that comes along with this process is actually the abundance of different, vague and often conflicting advice about how to “find” purpose. This ranges from “follow your joy” and “explore your passions” to “spend time with people who inspire you”. In fact, I would argue that most people have not even seriously learned about what a life purpose is, not to mention why you would want to have one. And why should you when you have just graduated from high school? Most people simply do not figure this out for themselves as a university student. Most people only do so when they are older, and, unfortunately, many never do.

Even if people have come to understand that they want to be part of something bigger or contribute to something important, many believe that the solution in finding purpose is an esoteric journey where you need to travel to some distant monastery, meditate or explore cave paintings. While these things might lead to some new insights, I am sceptical about their efficacy to actually provide people with something sustainable to hold on and strive toward in life. What then?

If we take some of the key insights by Victor Frankl, Adam Grant, Dr. Hans Selye and countless other philosophers, authors and researchers, we can notice an encouraging recurring pattern. 

Regardless of the exact priorities you have, or which goals you pursue, it becomes clear that a major part of your purpose in life consists of using your strengths and your unique contribution capacity to improve the state of the world in one way or the other. It is learning about yourself and the world, determining what is important to you, which causes you want to support, and then putting your talents and strengths to work to advance those causes. If we look at it from this perspective, you don't need to “discover” your purpose. You can proactively build it by learning about yourself and the world, taking action based on your insights and continously updating your belief systems. 

For many people the aspiration to do good and the wish to be part of something bigger than yourself is something that often happens naturally. The organisational psychologist Adam Grant describes in his bestselling book “Think Again”, that the progression of his students self-esteem in their careers often correlates to the following:

Phase 1: I’m not important

Phase 2: I’m important

Phase 3: I want to contribute to something important

“I’ve noticed that the sooner they get to phase 3, the more impact they have and the more happiness they experience. It’s left me thinking about happiness less as a goal and more as a by-product of mastery and meaning."

There are good reasons to believe that people have an innate desire to want to do and to make a positive impact on the world.

But most students are simply not at phase 3 yet because they did not have the necessary time to go through the process of personal development! The necessary time to realise that they have something to seriously offer to the world, to demonstrate to yourself that they can actually change things, to understand that they will soon be gone, and that all of the things they possessed, all of the memories they formed, all of their loved ones, all of the material things, everything, will be gone, forever.

I think that many people eventually come to the realisation that one of the best ways to live a worthy life is to give something back and to leave something behind you that will impact the lives of the current and future generations in a good way. This is one of the very few ways to be able to tell yourself in your last moments of your life that it was worth it.

I argue, however, that the majority of young adults, the target audience of EA university groups, are in phase 1 and 2, and that they simply did not have the opportunity yet to transition to phase 3. I think that many people who enter this phase, if not most, only do so once they have left university. Then when they have already made many of their career decisions and it's more difficult to change pathways. 

Unless you have transitioned to phase 3, why should you make doing good a core priority of your life, let alone doing good better? I think it’s rather unlikely.  But it does not have to be like that. These turning points in one's worldview don’t need to happen by coincidence, they can be actively created. Purpose is built, not found.

3. People have not internalised the underlying reasons about why doing good matters

There are thousands of things we can choose to do. There is no way that we can do everything, so we are required to choose and make trade-offs. When we have multiple options to choose from on where to invest our time in our life we compare between different options by asking ourselves, “why does this matter to me?” Then we create, consciously or subconsciously, a ranking in our head of our different options. Broadly speaking, we will mostly choose those which are the closest connected to our sense of identity and our personal aspirations. In other words, we understand why it matters and we have reasons that we personally like or believe in. 

Why does it matter to mention this? 

Because before somebody will join your Introductory EA Program or actually be significantly engaged in your EA group, they need to believe that it is valuable to them. 

If we don't have good reasons to do something or we don't like the reasons we have, we are less likely to prioritise that activity and will probably choose to engage in other things that are more meaningful to us. It’s not that you don’t have time, you don’t make time. This might sound ridiculously self-explaining. But it’s important to bring this up because this little piece of information provides a relevant insight into why people become motivated to learn more about EA, and others not. 

If people have not internalised the meta reasons of EA, they won’t be interested to act on them. For example, unless you believe that doing good matters to you personally and you have built a network of knowledge that supports this belief and you connected it to your identity, you will be way less likely to invest time into learning about how to do good better^[1]. 

In one of the most viewed Ted Talks of all time, speaker Simon Sinek discusses the importance of understanding the underlying reasons for one's actions, or their "why”.

In his talk he explains how all great organisations, institutions and leaders have a deep understanding of their purpose and why they do what they do. They have a fundamental understanding of why they exist. With a clear understanding of their purpose, they are able to achieve things that defy all assumptions and that others are unable to accomplish.
 

Sinek argues that a deep understanding of one's purpose and underlying reasons is crucial for motivation and the desire to step into action. He even argues that this is due to the way our brains function and how we have evolved as a species. Seeking to understand the underlying meaning and purpose of what we do is (plausibly) deeply ingrained in us because it determined our evolutionary success^[2]. 

If we do not have a good understanding of why we should do something and have not internalised these reasons, it is much less likely that we will be convinced that something is worth our attention because we will have other priorities. Why does it matter to bring this up?

Because in my eyes we can do a lot better at explaining the underlying reasons of Effective Altruism^[3]. I also think we are making a big mistake if we think that people know why it's important to help others. Many agree that doing good matters, but who actually knows why? 

Surely, some people have figured this out for themselves. But we need to take a balanced look at the profile of the target audience of EA university groups, young adults. I think it is unlikely that more than 5 % of this population have understood the underlying reasons of why doing good matters, and that they have connected this to their personal aspirations (75 % confidence).

If we want to make people interested in learning about EA, to encourage them to make doing good a core part of their life, or even create highly engaged EA’s, we simply must go beyond stating that it is important to help others and showing them how they can have a big impact. To put it bluntly, learning about concepts such as scope insensitivity, the scout mindset, cognitive biases, or differences in impact, are not very useful for the large majority of university students if they have not internalised the underlying reasons for doing good.

These are unquestionably important topics, but they cannot be pursued at the expense of failing to help people internalise the underlying reasons why doing good matters and to help individuals to build an identity around them. It's like trying to equip a rocket with the best navigation systems, the best engines and the best propellants. Unless you have enough fuel, the rocket will never make it to space. 

I am talking about empowering people to learn about things such as that doing good is a fundamental part of a satisfying and meaningful life. Or that the world has been improving significantly and that we can contribute to real and vast progress. That our ancestors sacrificed so much of their lives to give us the chance to flourish and have more opportunities. That doing the most good is not as difficult as often supposed, and that you don’t need to invest your entire life to make a big impact. But it could also be more personal, such as helping people to recognise all of the things they can be grateful for, and that giving something back to the world might be one of the best ways to develop the best version of yourself; to realise the highest level of Maslow's pyramid, self-actualisation. 

If we want people to take EA ideas seriously, sign up to your Introductory EA Program, and, more importantly, act on EA ideas, they must have pre-existing core values and goals that are aligned with them, like the ones above. What is the percentage of 20-year-old students who are at this point? 

4. Learning about EA ideas can be intimidating 

In the end, EA community building is about influencing the behaviour of people. It's about making people engage with a certain set of ideas and, through the creation of the right environmental conditions, encouraging people to take those ideas seriously and implement them in their own life. In other words, facilitating personal change. 

Change is difficult, however. Especially if the change has consequences for the wellbeing of yourself and your loved ones. Change involves risk, uncertainty, and often a letting go of the familiar. It can also involve a struggle to adjust to a new way of being, thinking and doing. To be able to go through the process of personal change effectively, you need to be open to it and you need to have built a certain level of resilience and self-efficacy that will allow you to face the outward vulnerability that comes along with change with strength. Why does this matter? 

Before you can effectively improve the state of the world, you need to think that you actually can, and you need to be open to change your mind. This is not always easy for people, especially when it comes to EA ideas, because they contradict many of the pre-existing values and ideas about what is important for you. As a result, if EA ideas are not properly internalised, this will undermine intrinsic motivation to act on them.

Take the concept of impartial altruism as an example. It is a concept that challenges our natural tendency to prioritise our loved ones (Greene, 2014). It suggests that our families and friends should be of exactly the same value as some other person we do not know of living on the opposite side of the world. And while many people would agree with this statement from a rational point of view, how many actually feel that way? 

Our societies have changed rapidly, but the way our brains are wired and the way our physiology works are still the same as 100 000 years ago when we lived in small tribes and used to hunt mammoths and gather berries. We are aiming to make people adopt belief systems that to a large part steer against their evolutionary tendencies. The implications of the ideas of EA are huge. Taking these ideas seriously often means that we need to admit to ourselves that our understanding of what doing good means, is wrong. It often means that our current life and career plans are probably not really "effective". They imply for many people that we should spend less time with our friends and loved ones. Taking these ideas seriously often means that you are going to have to come to the understanding that all of our life we have been “wasting” a big part of our time, and that you should probably change a lot of things. I don't think that I am exaggerating here. The ideas of EA are a big deal. 

Now, what happens if a student is in a life changing phase as I described above? Academic pressure, making new friends, moving away from their parents. Young adults already do need to consistently step out of their comfort zone. It takes courage and strength to be willing to explore new and conflicting ideas and to have the belief in yourself that you actually can change. If your life is unstable and you are in a position of vulnerability, I argue that change is a lot more difficult. This is because change requires a certain level of psychological and emotional stability and resilience. When people are already facing challenges and stress in other areas of their life, they may not have the capacity or energy to also tackle significant personal change.  Taking the ideas of EA seriously means to be willing to change yourself and the priorities in your life, and for many people this is too difficult.

So what can we do about this? I believe that one of the best ways to address this issue is to help people build their belief in themselves, to build confidence and provide them with a sense of direction for their life. It's about understanding what you are good at. It's about understanding your own story, what shaped you as a person and what brought you here. It's also about understanding what is important for you and what you value, building a compass for your life. As Steven Covey writes in his book The 7 Habits of Highly Effective People, “People can’t live with change if there’s not a changeless core inside them. The key to the ability to change is a [clear understanding] of who you are, what you are about, and what you value”(Covey et al., 2020). With a clear understanding of your story and what your most fundamental values and priorities are you will be better able to flow with changes. This is because I believe that better understanding yourself and your life makes you more resilient and confident in your ability to persevere, no matter what happens.

If you get to know these things about yourself your sense of identity and inner-directedness will likely infuse you with both exhilaration and peace with which you can handle the more outward vulnerability with strength. This is particularly important when learning about the ideas of EA as they have huge implications for your life. If people don’t have this strength to step out of their comfort zone, people won't arrive at the point where they will naturally become “highly engaged” and take serious action on EA ideas. This is, amongst others, because coupling the internalised reasons on why doing good matters with your identity, requires you to rethink many things, and to be open for that. This requires putting yourself in a vulnerable position because the new things you learn are frequently not aligned with your other goals and values. And that is not easy.

It's one thing to have people join your Introductory EA Program, it's another thing to actually enable them to adopt the ideas of EA, and rigorously apply them to their life. To change the world, you need to believe that you can make a difference. And in order to adopt this belief, it is important to understand who you are and what you are about.

From finding to creating 

EA is still in its infant hood, and the potential of our community is enormous. EA university groups are likely the single biggest contributors to the establishment of our movement (Open Philantrophy, 2020). I think it is not an exaggeration to state that EA university groups are perhaps the most influential stakeholder group in creating  the long-term expected altruistic value of our movement. Many members of our groups are going to eventually move into very influential positions that are going to have a direct impact on how well we as a human kind are able to live up to the global problems we are facing. It is crucial to speak about how this can be achieved in the best way possible, and what should be avoided.

If EA university groups are only cherry picking those who are among the small percentage of people who have had the time and opportunity to make doing good already a core part of their identity we are likely severely limiting our potential. With this approach we ignore the fact that individual priorities and aspirations can shift dramatically in a short period of time. Young adults are living in a time of extreme change. By solely focusing on those who are already interested in learning about how to do good better, we are filtering out the huge proportion of people who could be just as good fit, if approached from the right angle. These are all people we need. These are all people that could significantly contribute to tackling the world's most pressing problems if they also become intrinsically motivated to do good. Too much is at stake to settle only for the low hanging fruit. It's like our entire ship is sinking and we need to gather food to store on our raft, but we only care about food that is ready to consume, and leave the bananas and avocados behind because they are not ripe yet. While this analogy has limitations, I think that it tells an important story.

If we want to create as much counterfactual impact as possible, it’s time to look beyond the minority of individuals who have already made doing good a core part of their identity. We need to focus more on helping people become naturally highly engaged individuals rather than simply looking for them.

The inception of the Purpose and Life Planning Track

People may intellectually agree that doing good is important and understand the concepts of Effective Altruism, but unless they have truly internalised the reasons behind why doing good matters and have had the opportunity to build an identity around this, they will very likely lack the motivation to learn more about these ideas, let alone act on them. 

In the last few weeks I have been developing an initiative that is designed to address this bottleneck. The result is the Purpose and Life Planning Track. In short, this track is aimed to induce the one thing that disproportionately increases an individual's long-term expected impact: intrinsic motivation to do good. 

Before people will devote a significant amount of time and resources toward tackling issues such as pandemic preparedness, global poverty, wild animal suffering or other pressing problems, people need to be willing to make that investment. 

Contrary to the latest version of the Introductory EA Program developed by CEA (or the In-Depth EA Program) which primarily aims to provide people with the opportunity to learn about how to do good better, the Purpose and Life Planning Track is about helping individuals figure out why it matters to do good in the first place. Contrary to increasing the intrinsic motivation to want to do good, which the Introductory EA Program primarily does, the Purpose and Life Planning Track is designed to induce the intrinsic motivation in people to want to do good. The track was created with the intention of forming a synergy with the Introductory EA Program so that we can cater to the needs of people at various stages of their lives.

It is especially intended for those who are unsure whether doing good matters to them, whether they want to make it a priority in their lives, and what steps they can take to get there. It aims to assist people in discovering fresh viewpoints and insights that will likely result in a personal desire to give something back to the world. It’s about helping individuals form and build the fundamental beliefs and values that will make people want to make a difference. This is accomplished through the attempt to address all of the root causes that I referred to in the previous sections. From learning about yourself and what happiness and social impact is, to creating an initial life plan. It’s designed to knock over the first domino

A call to action

Overall, there are two hypotheses that I have, and I am 70% confident that both of them are true. 

Hypothesis 1: The Purpose and Life Planning Track is 85% more effective at converting people between the ages of 18 and 24, who are not currently interested in making doing the most good a core part of their life, to being significantly interested and committed, compared to the newest version of the Introductory EA Program^[4].

Hypothesis 2: Among individuals between the ages of 18 and 24 who are members of EA university groups, the Purpose and Life Planning Track is 65 % more effective as the In-Depth EA Program and the career planning guide of 80 000 hours at increasing long-term engagement, expected impact and decreasing the likelihood of value drift.

I am excited to test the first hypothesis in the coming year, and I want to collaborate with you to make this as good as possible. If these hypotheses are proven to be correct and supported by data, they could have far-reaching implications for CEA's core strategy, local university chapters, and the EA movement as a whole.

Around the beginning of February, the core team of EA Maastricht will organise a range of activities to scale this initiative, and we want to work together with you! 

Why is this worth your time? Because this could be one of the most impactful projects  you could be working on now. Consider the following: If implemented effectively, the PLP Track has the potential to inspire thousands of other people, potentially a 10x number of people, to pursue high-impact career paths that they would not have pursued even after hearing about EA. All of these individuals could eventually contribute to tackling problems such as AI alignment, factory farming, climate change and global poverty. There may be no better time to mobilise more people to address the world's most pressing issues than right now.

There are many things that still can be explored, reconsidered and improved. To make this track as good as possible we are planning to set up a variety of activities such as interdisciplinary project work, red-teaming contests and workshops. With these means we aim to tackle important areas such as risk management, outreach and running the track at your group or institution. If you are curious to learn more about this, how you can get involved and take look at the curriculum, feel free to take a look at this Notion page.

To my best understanding nobody in the EA community building domain is seriously working on this, so it is highly neglected. There are potentially hundreds of thousands of people who will become interested in EA who would not have otherwise, so the scale is potentially very large. It seems a lot more solvable to increase the inclination of people toward EA than it is commonly assumed, perhaps moderately to highly tractable. 

If you have any feedback, criticism or remarks that you want to communicate to me in person, please reach out at johandekock@ea-maastricht.org

Why could this be a very big deal?

Doing the most good is very difficult.  We are dealing with radical uncertainty and inherently complex, interwoven wicked problems that require solutions that must evolve over time. I hope that this track contributes to making people a lot more motivated to live up to this challenge. I genuinely believe that this could be a significant step toward giving many more people the confidence, ability, and motivation to tackle the world's most pressing problems head on.

Why could this be a very big deal? Because this new approach has the potential to become one of the best methods so far in EA community building to generate counterfactual impact, on an unfathomable level. We are talking about hundreds of thousands of students, if not millions, who we could nudge towards wanting to do good, and eventually doing good better. Students who would not have otherwise chosen to go down a path with a higher impact or making doing good a core priority in their life. Students who would only notice way down their career that contributing to something important is what they want to do, in a position where it is a lot less likely to change career paths.

This track, if implemented effectively, will most likely result in both a positive short-term impact and potentially large expected impact for the far future. The latter is accomplished by helping people develop an accurate understanding of what contributes to a happy and meaningful life and the former by increasing the likelihood that people will join the Introductory EA Program and pursue a career path that is aimed at tackling the world's most pressing problems^[5]. In other words, it sets the foundation for developing a life filled with the sincere and voluntary use of one’s time, talent and resources to better the lives of others and one’s own life.

This track does not have a high bar as the Introductory EA Program has and it does not require to be a “do gooder”. This track is accessible to almost anyone who desires to live a happy and meaningful life, and it can be implemented in  places such as high schools, colleges, companies, and governmental institutions. This could be the beginning of a new chapter in EA community building.

I hope that this Purpose and Life Planning Track marks the beginning of a more holistic and comprehensive approach for EA university groups to help people to live up to this incredible time we live in. By helping people think carefully about what ultimately matters in their life, many people will come to the conclusion that giving something back to the world is one of the best ways to lead a meaningful life. 

We can lay the foundation for addressing the world's most pressing problems by empowering individuals to recognize their ability to make a real difference, to build themselves something to live for and to provide them with the necessary tools to do so. In my eyes this has to start with the deep aspiration to make the world a better place, and people need to be fundamentally intrinsically motivated to do so. 

By empowering people to understand the link between doing good and happiness and the great progress we can contribute to, we can truly create a community of people who cares about trying to do the most good possible. A community of people determined to be as competent as possible in tackling the world's most pressing problems with everything we have. To contribute to a world that has so much potential for being a better place.

But we are not there yet. There are many things that still need to be fixed, and we don’t have a lot of time. So we need more talented, ambitious and altruistic people to focus full-time on solving pressing global problems? Let’s not only try to find them, let’s create them. 

"To the hundred billion people before us, who fashioned our civilization; To the seven billion now alive, whose actions may determine its fate; To the trillions to come, whose existence lies in the balance." - Toby Ord, The Precipice

Please criticise my ideas 

Needless to say, I have been wrong before and am very open to having my mind changed on them and any other points contained or implied therein. So far the things that I have written here are based on my worldview, the people that I know of, the insights from the literature I have analysed and my experience of running EA Maastricht. There are things that I did not think of, and there are surely cognitive biases at play that have influenced what I have written. Having said that, I believe that the core statements that I made are true (90 %). But I’d love it to be proven wrong. So I want to encourage you to criticise my ideas and my arguments with everything you have. 

What do you think? 

People I would be especially happy to get feedback from:

• Jessica McCurdy, University Group Team Lead at CEA
• Jake McKinnon, Groups Associate at CEA
• Jesse Rothman, Broad Groups Program Manager at CEA
• William MacAskill,  President of CEA
• Catherine Low, Groups and Community Health Associate at CEA
• Claire Zabel, Senior Program Officer at Open Philanthropy Project
• Holden Karnofsky, Co-CEO at Open Philanthropy
• Benjamin Todd, Founder of 80,000 Hours
• Kuhan Jeyapragasan, Stanford Existential Risks Initiative Program Director

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1. ^{^}

   This is also what Self-Determination Theory suggests. People need to internalise external factors (such as having a positive impact on the world) before they will be intrinsically motivated to do something. If these external factors are not well internalized, that is, not made compatible with one's own core values and goals, it will undermine intrinsic motivation. In other words, the person will not spend time on a certain activity on their own initiative (Deci et al., 1994); (Friborg, 2022). I highly encourage you to read this great post from Per Ivar Friborg to learn more about this.

2. ^{^}

   I think it is very plausible that thousands of years ago it was important for humans to understand the motivations and intentions of others in order to survive. Understanding the "why" behind someone's actions allowed us to predict their behaviour and make informed decisions about how to interact with them. If you had to choose whether you are going to settle with your tribe at a mountain or take the additional risk of travelling further for potentially more resources, you’d better have good reasons to do so.

3. ^{^}

   On the EA website, it is assumed that everyone wants to do good. How do we know this? Even if that were true, how many students have made this one of their top priorities? Despite offering a comprehensive overview of EA ideas and practices, the revised EA handbook and the latest version of the Introductory EA Program fail to clearly articulate the underlying reasons for why one should care about EA. This lack of clarity may pose a significant barrier to individuals internalizing and fully embracing EA concepts, as it does not address how these principles align with and can enhance an individual's existing values and beliefs. To truly facilitate understanding and adoption of EA ideas, it is crucial that the "why" behind these ideas is made explicit and directly connected to personal values.

4. ^{^}

   Specifically, the PLP Track is able to attract a different audience and set the foundation for effective internalization of EA ideas by helping individuals actively think about their values and aspirations, while the Introductory EA Program is not able to accomplish this.

5. ^{^}

   The Exploring What Matters course from the UK-based charity Action for Happiness (AfH) has shown to improve subjective well-being and increase levels of self-reported pro-social behavior. In a published randomized control trial, these effects became evident (Krekel et al., 2021). This suggests that the Purpose and Life Planning track could have similar effects on individuals' well-being and on their willingness to engage in behaviors that benefit others.