There's also a great series of videos on this topic available on YouTube, by Animal Ethics: 

I love the dashboard metaphor!

Do you also offer support to individuals? I'm thinking here of profiles like journalists, authors, podcasters... working to help farmed/wild animals.

Congrats on publishing your book in Spanish! It’s a big step for spreading EA ideas to new audiences 👏 I’m working on a book myself, about the broiler chicken industry, due out in French in the first half of 2026. I spend a lot of time thinking and asking for advice about how to make the book successful. Two high-level principles stand out to me:

• Publishing feels like putting two things out into the world: the book of course, but also the author. Investing in personal branding and embodying the subject (through expertise, personal trajectory, or lived commitment) makes it more engaging for readers and more interesting for journalists.
• It's crucial not to rely on the publisher’s press officer. In most cases, they will cover the basics (press kits and some communication), but unless you’re a household name and they are willing to put serious weight behind the book, working on a dedicated personal strategy is just as important. Personally, in terms of working hours, I roughly estimate a 50/50 split between actual writing and promotion strategy (though I’d need to check my Clockify to see if that’s actually how it breaks down!).

I’d love to hear how you’re approaching these two aspects in practice, and whether there are any other guidelines you think could be useful for me as I plan my own book promotion. I'm also curious to know:

• Do you have a dedicated budget for promoting your book? If so, how much are you planning to spend?
• Are you planning to collaborate with NGOs or influencers to help spread the key messages of your book?
• Are you investing in any media training to prepare for potential TV or radio appearances?
• Will you be doing a bookstore tour or organizing a launch event to present the book?

Thanks!

My main goal for this EAG is to find great material to include in my essay about broiler chickens and the Better Chicken Commitment campaign (to be published early 2026 in French). I'm looking for embodied characters, epic campaigning stories and powerful anecdotes.

As writing a book is half writing and half developing your public image as an author, I'd also love to connect with folks who have experience as: public figures, opinion leaders, social media influencers, or best-selling authors.

Here's my Swapcard :)

I'm really curious to know what accounts for this significant difference in estimates (10.1 billion vs 18.8 billion). It's a big difference, and yet you are both relying on FAOSTAT data. Do you have an idea?

At some point I'd love to post something on ‘How to think about impact as a journalist’. I've accumulated a few notes and sources on the subject, and it's a question I often come back to, being directly concerned. But it's a big one and I haven't yet decided how to tackle it :)

Thanks for sharing! Another great tool for group scheduling is https://schej.it/. Best user interface imo :)

I'd love to see an 'Animal Welfare vs. AI Safety/Governance Debate Week' happening on the Forum. The risks from AI cause has grown massively in importance in recent years, and has become a priority career choice for many in the community. At the same time, the Animal Welfare vs Global Health Debate Week demonstrated just how important and neglected the cause of animal welfare remains. I know several people (including myself) who are uncertain/torn about whether to pursue careers focused on reducing animal suffering or mitigating existential risks related to AI. It would help to have rich discussions comparing both causes's current priorities and bottlenecks, and a debate week would hopefully expose some useful crucial considerations.

The urgency factor reminds me of a Charity Entrepreneurship blog post from a few years ago (which I can't locate now) that emphasized the importance of considering windows of opportunity when prioritizing causes. For example, preventing the development of a new industry, like octopus farming, is particularly pressing now, because the industry is still nascent. Acting now could be far easier than trying to challenge a well-established industry 5 to 10 years down the line. By having the opportunity to intervene early, we may prevent more suffering, something that may be less accessible for mature industries. So I think I would place this "opportunity/urgency factor" within "tractability", as it influences our ability to address the issue effectively at a given point in time.

Is it possible to share more about how you recruited seven whistleblowers for Legal Impact for Chickens? I'm even more curious after reading the testimonial of LIC's founder on your site, who says it's a very difficult thing to do.