VegeProject is a non-profit based in Japan that works to increase vegan, vegetarian, and plant-based options. We talk with Jeronimo and Ririko both of whom work at VegeProject about the strategy behind the work it does in convincing corporations to add more plant-based options, the uniqueness of animal advocacy in Japan, as well as some innovative projects that have been started like VegeMap and the impact that it has.