Distribution rules everything around me
First time founders are obsessed with product. Second time founders are obsessed with distribution.
I see people in and around EA building tooling for forecasting, epistemics, starting projects, etc. They often neglect distribution. This means that they will probably fail, because they will not get enough users to justify the effort that went into their existence.
Some solutions for EAs:
- Build a distribution pipeline for your work. Have a mailing list on substack. Have a twitter account. This means that attention for your work compounds. Twitter is also good for fast feedback loops.
- Tap into existing distribution networks. You can try to figure out who has a large mailing list and ask them to mention you. At a lower scale, you can write something like my forecasting newsletter but for your field.
- You can go on podcasts (I've been avoiding this).
- The EA forum doesn't suffice for distribution. This post had 169 views on the EA forum, 3K on substack, 17K on reddit, 31K on twitter.
- There are probably many other moves, and people who are really good at it. But the point is that some projects, including my own in the past, just catastrophically fail.








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