We've heard that our name, CEEALAR (Centre for Enabling EA Learning & Research), is not the best. What would a better name be? To expand, there are potentially two names: one for the hotel building, and one for the charity. The charity name can't contain the word "hotel", and perhaps shouldn't contain "EA". And does "Athena" - the current name of the hotel - pass the reversal test? (Previous discussion on our Facebook group).
In new zealand "Hospitality" is a field of craft encompassing tourism, hotels, and food services, so I'd feel like this name should be reserved for any cause areas in that domain, but is that not the case in the rest of the world?