As some of you know, I’m working on growing the US market for Chinese tofus. I believe it could be a way to significantly reduce animal suffering, while shifting American dining culture.
We just launched our book - Broken Cuisine - which introduces five of these tofus to Western home cooks. The goal is to spark curiosity and demand for these ingredients, so that we can convince retailers to carry them.
Do you have five minutes right now to take an action?
- Download our FREE e-book on Amazon. (If possible, TODAY)
- Skim through.
- A day or two later, leave an honest review. (Amazon easily detects spam.)
Downloading and reviewing our book during launch week will convince the Amazon recommender algorithm to push our book, creating a virtuous cycle that will bring it to more people. If Broken Cuisine can crack the bestseller lists, I'm hopeful we can meaningfully start growing the market for these foods!
Thank you for your help!!
Thanks Jessica! I'm so with you on the Chinese alt protein scene... would love to see more folks promoting these foods abroad!
Ooh, thanks for catching the international e-book pricing - just messaged Amazon and they'll correct that today or tomorrow.
I think this is a pretty open question. I'm more skeptical of plant-based meats than a lot of folks, largely because I think "narratives" matter more than "taste" for food selection. Narratives scale, whereas taste is extremely individualized. But dominant food narratives in China (and in the US!) ascribe a lot more value to things like local, natural, farm-to-table, cultural than the things that PBM are good at.