Cross-posted from my blog.
Contrary to my carefully crafted brand as a weak nerd, I go to a local CrossFit gym a few times a week. Every year, the gym raises funds for a scholarship for teens from lower-income families to attend their summer camp program. I don’t know how many Crossfit-interested low-income teens there are in my small town, but I’ll guess there are perhaps 2 of them who would benefit from the scholarship. After all, CrossFit is pretty niche, and the town is small.
Helping youngsters get swole in the Pacific Northwest is not exactly as cost-effective as preventing malaria in Malawi. But I notice I feel drawn to supporting the scholarship anyway. Every time it pops in my head I think, “My money could fully solve this problem”. The camp only costs a few hundred dollars per kid and if there are just 2 kids who need support, I could give $500 and there would no longer be teenagers in my town who want to go to a CrossFit summer camp but can’t. Thanks to me, the hero, this problem would be entirely solved. 100%.
That is not how most nonprofit work feels to me.
You are only ever making small dents in important problems
I want to work on big problems. Global poverty. Malaria. Everyone not suddenly dying. But if I’m honest, what I really want is to solve those problems. Me, personally, solve them. This is a continued source of frustration and sadness because I absolutely cannot solve those problems.
Consider what else my $500 CrossFit scholarship might do:
* I want to save lives, and USAID suddenly stops giving $7 billion a year to PEPFAR. So I give $500 to the Rapid Response Fund. My donation solves 0.000001% of the problem and I feel like I have failed.
* I want to solve climate change, and getting to net zero will require stopping or removing emissions of 1,500 billion tons of carbon dioxide. I give $500 to a policy nonprofit that reduces emissions, in expectation, by 50 tons. My donation solves 0.000000003% of the problem and I feel like I have f
Thanks for this Johannes - nice to see the agility and thoughtfulness of the FP Climate Fund!
I've got a couple of questions about the tracking the impact of the EEIST report via media uptake:
I'm curious in general to any other thoughts you have about quantifying impact via media mentions as that is one of the main outputs of activist groups that I'll be researching. It assume it would be more straightforward in this case as there's no sentiment issues to deal with (I imagine?) in terms of negative coverage vs positive coverage hence no backfire effects to include. The theory of change / path to impact still seems slightly opaque though so any thoughts on that would be helpful.
Hi James,
thanks for your questions!
Re 1, the ToC is actually different -- the report was already produced, but -- we believe -- would not have been sufficiently amplified absent the grant, so it is more about the latter part of your chain.
Re 2, this is roughly what we would do if the sums justified it -- this was a small grant and we operate by the principle of keeping detail of analysis roughly proportional to money moved, so we accepted higher uncertainty here. Something we will be thinking more about going forward if we evaluate similar grants.
Re 3, this is recorded in the article -- actually we wrote those sections ("what we expected") before the grants had effects ("what we achieved") to allow for this comparison.
Re 4, we spent about 30k so reaching >3m million is about 100 people per USD. There's more media uptake trickling in still, so it could be significantly more once all is set and done.
Re 5, this is a tool that the PR agency uses, I don't know which tool this is specifically.
Happy to connect more on those issues, though I probably won't have time to dig deeper into this before December.